Pine Point – http://pinepoint.nfb.ca/#/pinepoint
Pine Point is an immersive website by “the Goggles”, Paul Shoebridge and Michael Simons. It is about a pace called Pine Point where one of the creators of the website, Michael Simons, first travelled for a hockey tournament and he took a liking to the place. He talks about searching for Pine Point online after some years and finds that it is no longer there, but he finds a website called “Pine Point Revisited” and it takes him on a nostalgia trip of Pine Point. The website goes into the history of Pine Point and talks about the time it had as a mining town. Michael then decides to go visit his hometown of Yellowknife, near to Pine Point, and he takes us on a tour of his hometown. He shows us his yearbook, and tells us where people where back then and what they are doing now, and they all recall their hometown memories. Michael tells us about the day the Russian satellite crashed near Yellowknife, and tells us about the day he was woken up by his mum to find that the high school has burned down. Michael then goes into detail about how the government decided to close down Pine Point, finding old letters telling residents to move, and Michael decides to visit Pine Point with his friends, telling us what is left of it. The website ends by telling us that there is a “bash” at Pine Point every year in which the people who used to live there let off fireworks, and he tells us that even though it is deserted, someone still mows the grass in Pine Point cemetery.
The website is good because it uses animations, images, and videos to capture footage of people and places, and there is a clever animation of a scrapbook, which helps to create a nostalgic feel, and the images in the year book create a personal feel to the creator. The website is also good, because it is interactive and allows the viewer to scroll through pages and images at their own pace, although some images are set on a slideshow, but the slideshow is set at a slow pace so it gives the viewer time to see each picture. The images and video are joined by some text, which goes into more detail about what the images and videos illustrate. However, there is not a lot of text so it does not cramp the page and look messy, and it makes the website better for people who prefer videos and images rather than a whole bunch of text.
The main thing that lets the website down is the fact that Pine Point is not immersive enough. This website allows the viewer to interact in order to scroll through pages and images, but it does not let the viewer make their own decisions, for example, Mercedes Benz’ immersive website. At a time of advertising their new C class cars, Mercedes Benz made their website into an immersive experience for people, in a hope to encourage more people to buy their cars. Mercedes Benz’ immersive website put you in a car with a lady, who was quite good looking and attracted the audience of many men, and she told you that you had to drive through the city in order to escape. As a viewer, you could choose your route, and at the end of the immersive experience, if you managed to escape, you could put in your phone number and the lady would ring you with a chance to win one of the new C model cars. That is what Pine Point misses, the fact that Mercedes Benz allowed the viewer to choose your route yourself, while the Pine Point website did not.
See the Mercedes Benz immersive film/website here: http://www3.mercedes-benz.com/mbcom_v4/us/c-class-coupe/en.html